How public reaction tools can be used at different stages of the product life cycle. Explain the relevance of public relations across product life cycle of a firm

With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time.   Consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.

What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?

1 Outline and explain at least five methods of marketing communication techniques and provide a brief description of each, including a key point about effectiveness 2 Explain how the stage at which a product is (product life cycle) may impact on the choice of marketing communications? 3 Explain how marketing communications may differ for business to business and to consumers? 4 Explain convergence of mass media meaning and effectiveness in the marketing communication industry 5 Discuss how communication with consumers differs in digital marketing versus traditional marketing 6 Discuss the advantages of digital marketing versus traditional marketing 7 Explain why direct selling is most effectively used in conjunction with a range of marketing communications 8 Describe public relations and advertising and discuss differences between the two 9 Explain the concept of customer-centric marketing communication 10 Explain how the Internet has empowered consumers 11 Explain one…

In the communication process how can a marketer develop a message

Briefly explain marketing communication mix, its objectives and process?