Salespromotion strategies should be evaluated for their effectiveness and return on investment (ROI). Explain the key metrics and methods used to measure the success of sales promotion campaigns.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Salespromotion strategies should be evaluated for their effectiveness and return on investment (ROI). Explain the key metrics and methods used to measure the success of sales promotion campaigns.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing