Industrial products are: Group of answer choices: A) usually purchased on the basis price and national brand name. B) frequently purchased for their psychological benefits. C) usually classified according to their nature or intended use. D) defined as any item which becomes part of the final product sold to consumers.

How does the role of a Customer Success Manager ensure that the end product aligns with user expectations and needs?

After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company decided on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask ?   a. where does your segment look for or shop for your product? b. What do you want your segment to remember about your product ? c. How much is  expensive or too cheap?

Think a product and explain the elements that make the product and distinct from similar products of the competitors.

Distinguish nonfamily household family from family household. Give an exam of a product mainly used in a nonfamily household and another example of a product mainly used in a family household.

19.   You prefer superior brands to inferior brands. Given this information, the next time you buy a chocolate bar, you should choose an inexpensive bar to save money. choose the brand with the highest MU/P. choose a superior brand to so you get the best possible bar. I choose to use one of my three skips on this question. choose a medium priced bar to ensure decent quality and prevent being ripped off by expensive brands.

4. Mostly customers try to buy products . (1 Point) of lowest value in comparison to their benefit of lowest value in comparison to their cost of highest value that meets their wants and needs

Describe at least one factor which is important but which is also difficult to quantify

When the primary selection criteria a firm uses to decide whether or not to enter a new market segment centers around not having to develop a whole new set of products to meet the needs of that new segment, the firm would be referring to: Compatibility with the firms existing product A line. The ability of the new segment to afford its В product. The anticipated growth potential of the new segment The potential responsiveness of the the new D segment.

Suggest any product that has drawbacks in terms of use (old and subject to development) to make it more user-friendly in relation to the concept of HCI.