After a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target. a. Discuss the variables that global marketers can use to segment global markets and provide an example of each.
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After a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target.
a. Discuss the variables that global marketers can use to segment global markets and provide an example of each.
b. Compare and contrast the three (3) main target market strategy options available to global marketers.
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- As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA Format1. How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples. 2. Suppose you are planning to launch a new product in the Pakistani market. What criteria you will use for an effective market segmentation strategy? Provide examples where applicableIn order for your business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include:o Geographic;o Demographic;o Psychographic;o Behavioural. Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa. In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected fortargeting.
- As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.1. Prepare a detailed e-commerce marketing plan for a “fictitious” product/service which is to be launched in the country. 2. Undertake a current situation analysis, including SWOT analysis, Porter’s Five Forces etc. for the product/service. 3. Identify your e-commerce company’s marketing objectives and goals for B2C and B2B target markets in the country. 4. Prepare an appropriate segmentation, targeting and positioning strategy for your product/service.You are hired as an external party to conduct marketing research for Nestle Malaysia. The goal of this research is to understand consumer behavior in coffee consumption. Explain FOUR (4) research criteria needed to fulfill the research activities and produce quality research findings.
- As part of the process required before launch, one needs to consider the segmentation, targeting and positioning of the potential market. In order for the business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include: o Geographic;o Demographic; o Psychographic; o Behavioural. Discuss any three behavioural segmentation bases you believe to be most relevant to theCBD oil marketing strategy in South Africa.HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.Select a market or product category for study. Whether it’s a market in which the firm already competes, a new but related market or product category, or a totally new market, the overall market or product category should be clearly defined. Choose a basis or bases for segmenting the market: There are no foolproof procedures for selecting segmentation variables, but the segmentation scheme must produce segments that meet the four essential criteria discussed earlier in this chapter (substantiality, identifiability, and measurability, accessibility, and responsiveness). Select segmentation descriptors: Segmentation bases need to be clarified with descriptors to identify the specific segmentation variables to use. For example, if a company selects demographics as a basis of segmentation, it may use age, occupation, income, or some combination of these as descriptors. Profile and analyze segments: The purpose of this step is to determine the segments’ size, expected growth, purchase…
- 4. Segmenting Customers Due to your vast marketing experience, you have been hired by a new company, Sugar, to perform a strategic analysis on chewing gum. The company wants to understand the many mar- ket segments for the different brands, flavors, sizes, and colors of gum. Create an analysis of the different market segments for chewing gum. What market segment would you recommend Sugar pursue?The Ansoff matrix is one of several different market penetration approaches that are used by marketers for over 40 years to determine strategic priorities. Use the Ansoff matrix and apply the different strategies for product growth and product development to Zara and their new sustainable clothing range that they want to launch .in your answer include a visual presentation of the diagramName and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?