In order for your business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include: o Geographic; o Demographic; o Psychographic; o Behavioural. Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa.  In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting.

In order for your business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include: o Geographic; o Demographic; o Psychographic; o Behavioural. Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa.  In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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