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As part of the process required before launch, one needs to consider the segmentation, targeting and positioning of the potential market.
In order for the business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include:
o Geographic;
o Demographic;
o Psychographic;
o Behavioural.
Discuss any three behavioural segmentation bases you believe to be most relevant to the
CBD oil marketing strategy in South Africa.
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- Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.The grocery retail industry across America has always tended to involve healthy competition among the various firms in it. (1) Identify the various business competitors in this industry across any geographical location of your choice (County, City , or State ). (2) Determine the respective market shares of each of the largest THREE retail companies in this industry across your chosen geographical location. (3) Analyze the future marketing prospects facing the three industry leaders you identified in Question 2. (4) Provide a strategic planning dossier that identifies new market segments for the three industry leaders you identified in Question 2 .Marketing strategy formulation entails four specific steps: market segmentation, market targeting, differentiation and positioning. Discuss in detail each of these steps and illustrate your answer with relevant examples in Trinidad and Tobago.
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