Advertising of a specific product is an example of: A. facility-sustaining costs. B. unit-level costs. C. batch-level costs. D. product-sustaining costs.
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Advertising of a specific product is an example of:
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- Which of the following is an example of an indirect cost? a. marketing costs b. retentions c. office supplies d. rent expenseWhich of the following marketing mix activity is most closely associated with branding, packaging and labeling? a. Pricing b. Promotion c. Distribution d. ProductIn "Marketing mix", improving the features of goods and services is included in a. Place b. Product C. Price d. Promotion
- When a customer is in doubt of the best product to choose, what would you suggest the salesperson to do? a. Help in product selection b. Help in project management c. Help in product production d. Help in product testingBy definition, "Price" isSingle choice. a. what is charged for something (product or service) b. the term used by marketers defining the cost of a product c. the sticker on a product that suggests a price d. calculated by dividing cost with retail selling priceYou are a sales representative for your company. Write a letter in block format to XYZ of ABC enterprises, introducing one of your new products. Include the important details of your mentioned product
- It is due today. I need help In the context of testing a new product, which of the following is true of test marketing? A. It refers to a type of market testing in which a representative piece of the total market is chosen for a dress rehearsal. B. It refers to a type of market testing that involves the sale of a (primarily) consumer product by a maker directly to a consuming unit. C. It refers to a type of market testing that involves presenting a product to customers to find out if they would buy the product if it were actually available. D. It refers to a type of market testing in which each store selling a product is used as a mini-city instead of using whole cities.1. This refers to measure of how well customer expectation from a purchased product or service have been met. a Consumer goods c. Marketing b.Satisfaction d. Brand equity 2. This is the appreciation in a brand’s value from the point of view of customers. a. Brand equity c.Marketing b.Satisfaction d. Consumer goods 3. These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another. a. Brand equity c. Marketing b. Consumer goods d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. Durable c.Marketing b. Primary demand d. Consumer goodsC. Optional product pricing D. By-product pricing 9. In today's time marketing must be understood and developed as? A. Getting the first mover's advantage B. Creating value for the customers C. Pushing for higher sales and profits D. Creating innovative products 10. Which one of these is an appropriate definition of "want"? A. The desires of consumers B. Needs related to society C. Basic human needs D. Needs directed to the product
- Why might a retailer use markdowns? O To adjust a markup that has resulted in prices that are too high for customers. O When there has been an increase in customer demand for an item. O To provide loyalty discounts for employees. O When there has been a decrease in rhe general price level.37)The use of short-term incentives to encourage the purchase or sale of a product or service called Select one: a. sales promotion b. public relations c. personal selling d. direct marketing38.Which of the following is not a valid reason for using trade discounts as adjustment to list price? a. To encourage collection of account within a specified period b. To encourage customers to buy in big quantities c. To avoid frequent changes in price catalogs d. To make price differentials among different classes of customers