C. Optional product pricingD. By-product pricing9. In today's time marketing must be understood and developed as?A. Getting the first mover's advantageB. Creating value for the customersC. Pushing for higher sales and profitsD. Creating innovative products10. Which one of these is an appropriate definition of "want"?A. The desires of consumersB. Needs related to societyC. Basic human needsD. Needs directed to the product

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Answered: 9. In today's time marketing must be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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7. Successful marketing O focuses solely on selling more products. O continues long after the product is purchased. O includes preproduction through selling the product. O ends once the product is sold to consumers.
3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).
Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected product
Which of the following statement regarding marketing is true? It forces demand and supply. Discover and translate consumer wants. Translate before discovering consumer wants. More consumers to enjoy less of the product service.
1. The pattern of growing and declining sales in a product category over time is a. primary stage. b. product life cycle. c. development stage. d. introduction stage. 2. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice. 3. A valid marketing objective meets which of the following criteria? a. All of these b. It must be measurable. c. It must be specific d. It must be time-bound.
If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory
The consumer processes information to arrive at brand choices is done in which stage of the buyer decision process? O a. evaluation of alternatives O b. information search Oc. purchase decision O d. need recognition What is the first stage in buyer decision process? O a. Information search. O b. Demand formulation. Windows Lu C. Awareness. ws lac l O d. Need recognition.
1) Criteria for choosing brand elements are........... Select one: O a. All the options O b. Protectability O c. Likability O d. Transferability 2) Consumers offer their .............. and loyalty with the clear understanding that the brand will behave in certain ways and give them consistent product performance and appropriate pricing, promotion and distribution programs Select one: O a. Support O b. Trading O c. Trust O d. Efficiency
Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnew consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anew version of the selected product
7 Does a firm have the right to “create” wants and try to persuade consumers to buy goods and ser- vices they didn’t know about earlier? What are ex- amples of “good” and “bad” want creation? Who should decide what is good and what is bad?
I need help with these two questions 1. A dentist offering children a free cartoon character tooth brush is an example of a (n) A.core product B.expected product C.augmented product D.service benefit _____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand. A.Convenience goods B.Preference goods C.Shopping goods D.Specialty goods
The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as Select one: a. temporal states b. evaluative criteria. C. antecedent states. d. the consideration set. e. information sources. Your answer is incorrect. M O O DELL

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9. In today's time marketing must be understood and developed as? A. Getting the first mover's advantage B. Creating value for the customers C. Pushing for higher sales and profits D. Creating innovative products