Federated Banks is interested in consumer-oriented sales promotions that would encourage older adults to direct deposit their Social Security checks with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Federated Banks is interested in consumer-oriented sales promotions that would encourage older adults to direct deposit their Social Security checks with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing