Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an
example of each strategy.
B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she
also asks you for advice on the choice of a distribution channel to use. You are required to advise her on
the following:
i. Differentiate between direct and indirect marketing, giving an example of each.
ii. Explain warehousing and inventory management and their importance to the flavored water that is
being manufactured by Mary Jane.
Predictions: On
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Transcribed Image Text:A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example of each strategy. B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she also asks you for advice on the choice of a distribution channel to use. You are required to advise her on the following: i. Differentiate between direct and indirect marketing, giving an example of each. ii. Explain warehousing and inventory management and their importance to the flavored water that is being manufactured by Mary Jane. Predictions: On
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