A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example of each strategy. B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she also asks you for advice on the choice of a distribution channel to use. You are required to advise her on the following: i. Differentiate between direct and indirect marketing, giving an example of each. ii. Explain warehousing and inventory management and their importance to the flavored water that is being manufactured by Mary Jane.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Question
A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an
example of each strategy.
B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she
also asks you for advice on the choice of a distribution channel to use. You are required to advise her on
the following:
i. Differentiate between direct and indirect marketing, giving an example of each.
ii. Explain warehousing and inventory management and their importance to the flavored water that is
being manufactured by Mary Jane.
Predictions: On
Transcribed Image Text:A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example of each strategy. B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she also asks you for advice on the choice of a distribution channel to use. You are required to advise her on the following: i. Differentiate between direct and indirect marketing, giving an example of each. ii. Explain warehousing and inventory management and their importance to the flavored water that is being manufactured by Mary Jane. Predictions: On
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Branding
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning