A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example of each strategy. B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she also asks you for advice on the choice of a distribution channel to use. You are required to advise her on the following: i. Differentiate between direct and indirect marketing, giving an example of each. ii. Explain warehousing and inventory management and their importance to the flavored water that is being manufactured by Mary Jane.
A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example of each strategy. B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she also asks you for advice on the choice of a distribution channel to use. You are required to advise her on the following: i. Differentiate between direct and indirect marketing, giving an example of each. ii. Explain warehousing and inventory management and their importance to the flavored water that is being manufactured by Mary Jane.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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