Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy? 1. Customer service 2. The resulting manufactured cost of a new product 3. Selection of distribution channels 4. They all are
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Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy?
1. Customer service
2. The resulting
product
3. Selection of distribution channels
4. They all are
The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following?
1. Value proposition
2. Customer perception
3. Goodwill
4. Brand
Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change?
1. It features more diversity
2. It has become more honest
3. It's moved from print to television
4. It has become more aspirational than informative
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- Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?A brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers. How does branding benefit consumers? How does it benefit marketers?.Choose the correct Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the product in exchange for paying its value? a) Product b) pricing c) selling d) Distribution
- toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.Which of the following questions must be addressed when making marketing decisions? a) What features should the product have? b) What message should be used to promote the product? c) What retailers should be used to sell the product to the customer? d) How much should the product cost? e) All of these
- Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.What product do you want to sell?, make a tagline for your chosen product?, who is your market target?
- The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (e.g. Apple) and critically examine their strategies to increase consumer involvement with the product and marketing messages.Which of the following term relates with the ‘Selling Concept’ of marketing orientation? a) Quality of product B) Higher production C) Pressure selling tactics D) CustomizationIdentify the advantage of product specialized sales organization from the following: a. Geographic duplication b. Each salesperson must cover a larger territory c. Stimulates development of sound product knowledge by sales people d. Customer duplication