What is your personal unique selling point and the key aspect that differentiates you from others? What role do you think you might excel in within a marketing department? Briefly explain why.  Product Manager  Pricing Strategist  Promotion - Marketing Communications Manager  Placement - Distribution Manager Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means.

Distinguish clearly between a marketing strategy and a marketing plan. If a firm has a really good strategy, does it need to worry about developing a written plan?

Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team.  Explain to your GM what marketing is and its role in the overall success of the organization. Give examples and be specific.

Reflect on what you have learned in the book ,this is marketing ,a book by Seth Godin. Which concepts stand out in your mind? Which marketing ideas have become important to you? Pick three marketing concepts, ideas, or guidelines that made an impact on you, describe them, and discuss how you plan to apply them in your marketing career. What can you do to make them memorable for later career situations in which you might apply them?

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional tools (sales promotion, public relations, personal selling) play any role in your purchasing decision?  If so, describe them. * Describe and analyze the promotional mix (see pages 181-190, Chapter 12). * Do you agree with the company’s marketing strategy, or would you recommend changes to the mix?  Why?

Identify the 4 Ps of marketing, according to the Business Plans Handbook VOL. 15, Comedy Corner is a new live entertainment venue in East Lansing, Michigan, offers interactive, spontaneous comedy, appealing to college students and young adults seeking entertainment.  In this business plan, what are the four elements of the marketing mix (the 4 Ps) as described in this business plan? What is the value that the organization delivers to its customers?

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy ; * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency * * Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…

Suppose you are marketing team head or leader of a renowned pharmaceutical company.  Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole.  But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product?  Or what is your strategies or advertisement techniques to market your product to grab the existing market?

You have recently been appointed sales manager of a company selling used cars.  Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce.  At present they are paid a straight salary, the size of which is dependent on the length of service.  Outline your thoughts regarding how you would approach this situation. Write a research and findings base on Compare industry norms, in terms of sales and compare with present results.  Compare industry sales average and the present level of sales.    Discuss the possible causes

You have recently begun working for a prominent beverage producer as a consultant for the company. Your entire marketing strategy has to include a discussion and explanation of what can be done to boost the company's visibility on the internet. This should be included as part of the plan. Make certain that any websites you want to make available to the general public have undergone exhaustive testing.