Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Choose a large global company.
Prepare an 875- to 1,050-word paper in which you discuss the following items:
• Define supply chain management.
• Define how supply chain management has evolved over the past 20 years.
• Describe the primary components of your selected company's supply chain and explain the importance of
each component.
• Discuss how the 3 key supply chain decision phases are used at this company and provide examples.
• Provide examples of how your selected company has (or does not have) an advantage over its competitors
using its supply chain.
• Analyze the financial impact establishing a supply chain had on your selected company.
• Explain the organizational considerations related to your selected company's supply chain.
Format your paper according to APA guidelines.
Cite a minimum of 2 references to support your paper.
Submit your assignment.
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Transcribed Image Text:Choose a large global company. Prepare an 875- to 1,050-word paper in which you discuss the following items: • Define supply chain management. • Define how supply chain management has evolved over the past 20 years. • Describe the primary components of your selected company's supply chain and explain the importance of each component. • Discuss how the 3 key supply chain decision phases are used at this company and provide examples. • Provide examples of how your selected company has (or does not have) an advantage over its competitors using its supply chain. • Analyze the financial impact establishing a supply chain had on your selected company. • Explain the organizational considerations related to your selected company's supply chain. Format your paper according to APA guidelines. Cite a minimum of 2 references to support your paper. Submit your assignment.
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