Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Why should Facebook and other similar sites' users worry about maintaining their privacy while they go shopping, given how much information these sites already have on them?
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- When customers make purchases on social networking sites such as Facebook, which already have a large quantity of personal information about them, what kind of privacy concerns may they encounter?arrow_forwardIs social media dangerous because of the unintended consequences of viral sharing and fake news? Should Facebook take additional steps to ensure the safety of its products or protect vulnerable populations? Explain your answers.arrow_forwardwhat factors might cause an individual, employee, or firm to be cautious in their use of social networks? (this is for an Information Technology class that is part of a Business Management degree)arrow_forward
- Security, crime, privacy, social interactions, and governance are all investigated by computer ethics. Do chief information officers have to put computer ethics first in order to secure personal information?arrow_forwardWhy is real-time monitoring essential during a social media crisis, and what tools can facilitate this?arrow_forwardIn what order of severity do you believe the many different kinds of known dangers should be given, preferably with URLs to back them up?arrow_forward
- Experts predict that the Internet will continue to expand along with related technologies. What effect will this expansion have on businesses in the future?arrow_forwardWhat is the underlying economic logic of video-sharing apps?arrow_forwardWhat role does online communication play in the increased rate of identity theft?arrow_forward
- Major social media platforms are waging war against misinforation or "fake news" within the last few years. Considering the influence of celebrities and politicans, should social media plaforms be in the business of managing misinformation (banning those who intentionally misinform) or should Free Speech be allowed to organically "manage" itself?arrow_forwardThe number of individuals utilizing the Internet throughout the globe has exploded in recent years. how would you characterize this phenomenon?arrow_forwardWhat are common consequences businesses face during a social networking crisis?arrow_forward
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