A refrigerator is classified as which type of product?   Question 3 options:   a)  Convenience   b)  Shopping   c)  Specialty   d)  Unsought

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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A refrigerator is classified as which type of product?
 

Question 3 options:

 

a) 

Convenience
 

b) 

Shopping
 

c) 

Specialty
 

d) 

Unsought
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