Prepare a brief report on the methods that can be used to measure the effectiveness of promotional campaigns. (10%) In particular, you are required to show how the methods may change to match the differing objectives of two campaigns: first, a campaign to launch a new instant coffee product, and second, a campaign to promote equal opportunities in the workplace. (20%) Word Limit: 2,000–2,500 words       RUBRIC: Criteria Description Methods of evaluation     Describe the range of methods available to measure the effectiveness of a promotional campaign.  Assumptions 7 Points Determine your assumptions and discuss the recommended research methods. Objectives   1. Launch of new brand of coffee 2. Equal opportunities campaign Evaluation Methods & Conclusion    The report is organised and includes visual elements. Writing is professional, concise, and persuasive. There are no spelling or grammatical errors, and technical terms are defined. Report Format   The report is organised and includes visual elements. Writing is professional, concise, and persuasive. There are no spelling or grammatical errors and technical terms are defined References    Five or more references were used/cited using the APA 7th ed. style format within the last 6 years.