Designed for: Designed by: Date: Version: Business Model Canvas Customer Relationships Key Partners Who are our Key Partners? Who What Key Activities do our are our key suppliers? Which Key Resources are we acquiring Distribution Channels? from partners? Which Key Activities do partners perform? Customer Segments For whom are we creating each of our Customer Segments value? Who are our most important customers? Is our maintain with them? Which ones customer base a Mass Market, Niche Market, Segmented, Diversified, Multi-sided Platform Key Activities Value Propositions What value do we deliver to the What type of relationship does Value Propositions require? Our customer? Which one of our customer's problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? expect us to establish and Customer Relationships? Revenue streams? have we established? How are they integrated with the rest of our business model? How costly are they? MOTIVATIONS FOR CATEGORIES: PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities Production, Problem Solving, Platform/Network CHARACTERISTICS: Key Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Newness, Performance, Customization, “Getting the Job Done", Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability Channels Through which Channels do our Customer Segments want to be reached? How are we reaching Customer Relationships them now? How are our Revenue Streams? Channels integrated? Which ones work best? Which ones TYPES OF RESOURCES: are most cost-efficient? How are Physical, Intellectual (brand patents, copyrights, data), Human, Financial we integrating them with customer routines? Cost Structure Revenue Streams What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope Designed for: Designed by: Date: Version: Business Model Canvas Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams