A CRM Program focus on building relationship with a retailer’s better customers. Some customers who do not receive the same benefit as the retailer’s best customers maybe upset because are treated differently. What can retailers do to minimize this negative reaction?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
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  1. A CRM Program focus on building relationship with a retailer’s better customers. Some customers who do not receive the same benefit as the retailer’s best customers maybe upset because are treated differently. What can retailers do to minimize this negative reaction?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing