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What are the core benefits should a product/service provides?
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- Is there something unique or distinctive about the product or service that separates it from substitutes and competitors?Identify ten (10) products and/or services you are using that require modifications, upgrades, or improvements to further benefit the society and to take advantage of the new technologies. Be able to discuss the improvements/upgrades of the product. Please follow the template on how you write your answers: 1. Product/Service 1 - explain how is the existing product or services operate or function. Proposed improvement - discuss here how your revised product/service should operate or function. You may insert the design of your proposed product.Is the Shesido company offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type?
- How do you find an organization's core competencies and capabilities? How do you identify the four elements of the value proposition for an organization’s product/service?What are the key elements of a customer-centric product development process in a market-oriented organization?How will consumers learn about the product/service?
- What are the six key components of a service environment and how does each directly impact customer loyalty and satisfaction?What are the alternatives?Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?