Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1. Compare the following:
a. Business-to-consumer (B2C) vs Business-to-employee (B2E)
b. Consumer-to-consumer (C2C) vs Business-to-business (B2B)
c. Exchange-to-Exchange (E2E) vs Government-to-Citizens (G2C)
d. Internet vs. Non-Internet EC
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- What are some of the challenges involved with IT infrastructure and management system management?arrow_forwardWhat is the role of Service Level Agreements (SLAs) in website outsourcing contracts?arrow_forwardIn the phase of benchmarking of the development of an e-government roadmap, the e-government service provider needs to develop a clear understanding of the strengths and weaknesses of the existing e-government portal or solution. Select one: a. True b. Falsearrow_forward
- 5.2 3 points on how should organisations actively work towards ensuring that e-commerce transactions are secure from threats?arrow_forwardWhich of the following are examples of efficiency-enhancing regulatory policies in markets for network goods? O. promoting network compatibility to allow industry standards to coexist in a market.O. establishing barriers fo cntry fo ensure the market is dominated by a single firm.O. requiring interconnection so that firms must allow competitors access to their network.O. ensuring that providers of esential facilitices do not allow access to competing firms.arrow_forwardICT makes possible a broad variety of services that are valuable to society; but, what part does each component play in making this possible?arrow_forward
- "How do 5G technologies complement the objectives of NextGen implementation in telecommunications?"arrow_forwardWhich areas are covering in perspective of e-commerce.Areas covering in perspective of e-commerce, answer Yes Or No 1.E- Trust 2.E- Loyalty 3.E- Satisfaction 4.E- Privacy 5.E- Security 6.E- Service Quality 7.E- Payments 8.Business to Consumer (B2C) 9.Business to Business (B2B) 10.Consumer to Consumer (C2C) explain, how authors relate the above areas (where you mentioned “Yes” in above table) with E-Commercearrow_forwardExist impediments to m-commerce, and if so, what are they? How may you defeat them?arrow_forward
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