a) As an Operation Manager, list down at least five possible things you should do inorder to motivate your employee, other than giving money.b) List down at least five possible ways that e-Business could improve the supply chainprocessc) If you are appointed as Operation Manager at a local D.I.Y. (Do It Yourself) hardwareindustry in Malaysia which is responsible to produce and introduce various mechanicaltools such as drillers, spanner sets bolts & nuts and other up trending D.I.Y. items.i. What products are you going to concentrate the most? Verify your choice.ii. What items are you going to outsource in order to save time and money?iii. How about transportation? Are you going to organize your own transport or usingcurrent available transportation company to deliver your products? Verify youranswer.iv. Estimate how many percent increase in all stages from initial items until reachingthe final product which is used to determine the final price of your product to thedistributer. Finally, if you are to decide the brand of the products, what would youname it? Explain the reason of choosing that name/brand.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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Question

a) As an Operation Manager, list down at least five possible things you should do in
order to motivate your employee, other than giving money.

b) List down at least five possible ways that e-Business could improve the supply chain
process

c) If you are appointed as Operation Manager at a local D.I.Y. (Do It Yourself) hardware
industry in Malaysia which is responsible to produce and introduce various mechanical
tools such as drillers, spanner sets bolts & nuts and other up trending D.I.Y. items.
i. What products are you going to concentrate the most? Verify your choice.
ii. What items are you going to outsource in order to save time and money?
iii. How about transportation? Are you going to organize your own transport or using
current available transportation company to deliver your products? Verify your
answer.
iv. Estimate how many percent increase in all stages from initial items until reaching
the final product which is used to determine the final price of your product to the
distributer. Finally, if you are to decide the brand of the products, what would you
name it? Explain the reason of choosing that name/brand.

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