1) What is the difference between a manufacturing business, a service business, and a marketing intermediary?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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1) What is the difference between a manufacturing business, a service business, and a marketing intermediary? 2) What are the four major factors contained in the definition of e-business?
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