Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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5) We offered 50% of our drivers monetary bonuses to increase their activity. Compare the results with the control group and explain if the campaign was successful and should we do it again or not.    
                               
Condition: Stay online 30 hours and accept 75% of rides. Get 70€ bonus.                    
                               
Control Group Online hours Offline hours Bookings received Bookings successfully completed Bonus Group Online hours Offline hours Bookings received Bookings successfully completed Write here your answer about the results of the campaign
Driver 1 15 35 15 13   Driver 55 33 19 29 25          
Driver 2 29 21    30   Driver 56 5 55 6 6          
Driver 3 17 23 12 10   Driver 57 32 8 19 16          
Driver 4 31 19 31 26   Driver 58 32 18 29 26          
Driver 5 36 24 44 24   Driver 59 38 22 20 17          
Driver 6 14 26 10 12   Driver 60 17 23 10 9          
Driver 7 5 40 5 4   Driver 61 4 46 3 3          
Driver 8 35 25 43 35   Driver 62 35 25 25 23          
Driver 9 23 17 16 14   Driver 63 12 28 7 6          
Driver 10 10 40 10 8   Driver 64 9 41 14 13          
Driver 11 2 58 2 2   Driver 65 32 28 22 19          
Driver 12 25 15 18 15   Driver 66 34 6 25 23          
Driver 13 27 23 27 20   Driver 67 25 25 23 19          
Driver 14 20 26 24 18   Driver 68 21 39 28 25          
Driver 15 18 6 13 11   Driver 69 25 15 19 16          
Driver 16 19 31 19 16   Driver 70 22 28 20 18          
Driver 17 38 22 45 32   Driver 71 24 36 32 27          
Driver 18 5 35 4 3   Driver 72 6 39 4 3          
Driver 19 33 17 33 28   Driver 73 3 47 7 6          
Driver 20 27 33 33 25   Driver 74 5 55 6 6          
Driver 21 26 14 18 15   Driver 75 16 24 9 8          
Driver 22 28 12 28 24   Driver 76 33 17 30 27          
Driver 23 3 57 3 3   Driver 77 35 25 45 38          
Driver 24 6 34 4 4   Driver 78 21 19 13 11          
Driver 25 11 39 11 9   Driver 79 30 20 27 23          
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