Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Formulate a questionnaire on the research topic "The effects of digital advertising on the marketing of products and services at GECCU". Provide 25 questions.
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- To clarify, what does it mean to use a "Hybrid Approach" to data warehousing?arrow_forward3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?arrow_forwardFormulate a questionnaire on the research topic "The effects of digital advertising on the marketing of products and services at GECCU". Provide 20 related questionsarrow_forward
- Why social media monitoring is applied in marketing research? Discuss the risk of not applying social media monitoring in marketing research?arrow_forwardProblem 1: Identify three product or service categories other than books, video, and music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006), “Ch. 1: The Long Tail,â€Â pp. 15-26.  “Ch. 3: A Short History of the Long Tail,†pp. 41-51, “Ch. 4: The Three Forces of…arrow_forwardgiven that Ticketmaster frequently encounters complaints from customers for ticketmaster because of a communication gap between them and the service department ( no empathy to the consumer) can you give a recommendation of CRM-driven solution to address the communication gap at Ticketmaster , as well as the implementation of this recommendationarrow_forward
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