Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The effects of social media marketing on customer satisfaction at KFC St. Vincent Ltd
Objectives:
To conduct a critical analysis of the
- The impact of social media marketing on customer satisfaction at KFC St. Vincent.
- Analyze the advantages and disadvantages associated with the application of social media marketing.
- Make recommendations aimed at assisting KFC St. Vincent Ltd in leveraging social media marketing strategies to boost customer satisfaction.
Statement of the problem:
The COVID-19 epidemic has posed several issues that have had an impact on customer satisfaction. In the contemporary era of digitalization, it is vital to comprehend the profound influence of social media on customer satisfaction.
The Significance of the Research:
In the current business environment, this research aims to investigate the potential impact of intensifying marketing efforts on social media platforms on KFC consumer satisfaction, acquiring customers, and overall business success. what theory best explains what your research is trying to explain?
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