Define academically what is meant by customer relationship management. How does Amazon interpret this term?
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- Giving examples what are 3 benefits a firm would obtain by implemeting customer relationship management processes1. Do research to determine how employees view working for McDonald's. Explain how employees view the McDonald's Brand when it comes to seeking employment with it.What is single customer view and how is it used? What are the typical data points that are captured by any customer centric organisation?
- Share a bad customer experience you have personally encontered. How should the organization have handled it better, and how could opertaions management have helped?What does it mean by keep existing customer is easier than a new one?What effects does customer relationship management have on the system?
- Diagnosis may be tacit or explicit and focuses on: Answer C) the organization’s current executive and its position in the context of its external environment. A) the organization’s current internal state and its position in the context of its external environment. B) the organization’s historical internal state and its position in the context of its external environment. D) the organization’s current internal state and its position in the context of its marketing environment.Explain the term True Friends in Customer relationship groups?What is the significance of CRM analytics? How can businesses use analytics to gain insights into customer behavior and trends?