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- Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?What types of promotion vehicles (direct marketing, events, radio, television, etc.) would the Hyatt hotels find effective in persuading hotel guests to make hotel reservations at Hyatt hotels , or take some other action?
- What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.What method does a vacation planning company use to allocate the promotion budget across marketing vehicles?Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.
- Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.What are consumer sales promotions? Discuss with details two examples on how each would use consumer sales promotions: a local restaurant, and a hair salonFor Further Research (Individual) More and more firms are engaged in multichannel promotion programs. You can learn about many of these by searching library or Internet sources. Some Internet sources that may be useful are the following: Brandchannel.com Adweek.com (Adweek magazine) NYTimes.com (New York Times) Adage.com (Advertising Age magazine) Gather information on one or more multichannel pro- motion programs. Develop a report that describes the program(s) and makes suggestions for how it or they might be improved.
- Describe the importance of selecting the right keywords for pay-per-click (PPC) advertising campaigns. How can keyword selection impact the success of PPC campaigns?Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.