41- Many businesses such as live comedy shows, sell services that are produced and consumed at the same time, i.e., the services are inseparable. Potential customers are not able to try out their service before purchasing. Which of the following is the BEST way to overcome the problem of inseparability of services? Group of answer choices attractive point-of-purchase displays offer promotional discounts conduct perishability gap analysis offer money back guarantee 42- I have never seen a gas station running a Black Friday sale. Most likely, gas stations are exhibiting what type of pricing strategy? Group of answer choices everyday low prices (EDLP) price skimming bait and switch high/low 43- Along the service-product continuum, which of the following would be considered the most service dominant? Group of answer choices Goodyear tire company Costco Wholesale Warehouse Doctor's office Washington Post Newspaper 44- Suppose a retailer is offering a sale by cutting price of one of its products. As a result of the price drop, sales revenue from this product also dropped. Using the total revenue and price elasticity relationship, we can conclude that the product’s demand is Group of answer choices unitary price elastic, i.e., elasticity is equal to 1 (ignoring the minus sign) price inelastic, i.e., elasticity is less than 1 (ignoring the minus sign) price elastic, i.e., elasticity is greater than 1 (ignoring the minus sign) price elasticity cannot be determined without more information 45- In a recent visit for an oil change at Iffy Lube, John ordered the 18-point lube service that included vacuuming the interior of his vehicle. But when the picked up his car, he found dirt on the floor mat. This is an example of ________ gap associated with their oil change service. Group of answer choices communication standard knowledge delivery

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

41-

Many businesses such as live comedy shows, sell services that are produced and consumed at the same time, i.e., the services are inseparable. Potential customers are not able to try out their service before purchasing. Which of the following is the BEST way to overcome the problem of inseparability of services?

Group of answer choices

attractive point-of-purchase displays

offer promotional discounts

conduct perishability gap analysis

offer money back guarantee

42-

I have never seen a gas station running a Black Friday sale. Most likely, gas stations are exhibiting what type of pricing strategy?

Group of answer choices

everyday low prices (EDLP)

price skimming

bait and switch

high/low

43-

Along the service-product continuum, which of the following would be considered the most service dominant?

Group of answer choices

Goodyear tire company

Costco Wholesale Warehouse

Doctor's office

Washington Post Newspaper

44-

Suppose a retailer is offering a sale by cutting price of one of its products. As a result of the price drop, sales revenue from this product also dropped. Using the total revenue and price elasticity relationship, we can conclude that the product’s demand is

Group of answer choices

unitary price elastic, i.e., elasticity is equal to 1 (ignoring the minus sign)

price inelastic, i.e., elasticity is less than 1 (ignoring the minus sign)

price elastic, i.e., elasticity is greater than 1 (ignoring the minus sign)

price elasticity cannot be determined without more information

45-

In a recent visit for an oil change at Iffy Lube, John ordered the 18-point lube service that included vacuuming the interior of his vehicle. But when the picked up his car, he found dirt on the floor mat. This is an example of ________ gap associated with their oil change service.

Group of answer choices

communication

standard

knowledge

delivery

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