###I want answer within one hour Rachel Murphy works for a major time-share resort company. Rachel has been very successful in selling time-share properties to customers. Rachel has noticed thather fellow sales representatives have a name for the last five days of the month, "The Say-Any-Friggin'-Thing Days". Sales reps are given bonuses for the number ofcustomers they bring in each month. At the end of the month, sales reps are promising customers that they can get out of their contract at any time (they cannot) andthat the company will sell the time-share property for them (the company does not). Which of the following cases was similar to what Rachel is experiencing?a. Peanut Corporation of AmericaO b. CVS Pharmacies and oxycodone salesO c. Tide Pod sales in EuropeOd. Wells Fargo

There are organizations that do not reveal complete information to their consumers while selling the…

Answered: Rachel Murphy works for a major…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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eBay is the largest online auction site. Sellers pay a small fee to list their items, which can be sold at a fixed price or auctioned. Generally, the auction lasts several days, and the bidders submit electronic bids. After the auction closes, the highest bidder receives an email and gets three business days to contact the seller. eBay provides ratings on buyers and sellers based on their positive and negative comments. eBay has set up policies to guard against ‘feedback manipulation’ and ‘feedback abuse.’ eBay encouraged buyers to pay through ‘PayPal’ and ‘PayPal’ provides $2000 free insurance in case the buyer doesn’t receive the product or the quality of the product is poorer than expected. eBay’s safety staff investigates alleged misuses at eBay, such as fraud, trading offenses, and illegally listed items. A potential resolution is banning a seller from future trading on eBay. What potential contracting problems exist on eBay?
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The Sales Director must have the power and the ability toinfluence the sales force team to achieve the departmental objectives. Using relevant examples in the health industry, identify and discuss the various sources of power available to the sales director in motivating the sales force team.
You are a supervisor in the marketing department. One of your employees works in an Assistant Analyst role. In his role he summarizes reports and studies for his boss, among other duties. His job is classified as professional and therefore is exempt from overtime. He tells you that he works long hours when new product campaigns are introduced and never gets paid overtime. He complains and tells you that he thinks his job should be non-exempt and he should be paid overtime. He said he will wait until you have a chance to check with HR before he decides if he's going to file a complaint with the Department of Labor. What should HR do? Define precisely what the problem is in terms of how it affects the company and your ability to be successful as a supervisor or HR person?
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Assume that you are the sales manager of A'Saffa chicken. You have been desperately trying to get an appointment with the CEO of Carrefour to convince him to accept sale of your product in the retail chain. However, in-spite of trying several times, you have not managed to get an appointment with him. Today is your lucky day! You got into the elevator and you find the CEO with you. Only two of you are in the elevator. You have 1 minute till the elevator reaches the 10th floor. What and how will you present to him in that 1 minute to get his attention and succeed in yourgoal? Describe in detail.
Which of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.
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As the vice president of sales for Dunder Mifflin, Inc., a company that manufactures and sells paper to commercial offices, it has come to your attention that there has been an increase in the number of customer complaints concerning your Scranton branch's service representatives. Of particular importance is the number of complaints that involve claims in excess of thousands of dollars. Because these large dollar amounts can lead to lawsuits being filed, you want to investigate what is causing the increase in complaints and how Dunder Mifflin can process these complaints to avoid burdensome litigation. What steps should you take to discover, in the most accurate and efficient manner, the reasons customers are filing complaints? What is the distinction between mediation and arbitration? Should Dunder Mifflin's sales contracts include a clause that requires the parties to attempt resolution of the dispute by mediation? By arbitration? By some other mechanisms? If Dunder Mifflin's sales…
Telemarketing is a method of direct marketing in which people use the phone to contact new or existing customers. This practice is done to . inform customers about new products or services . keep customer information up-to-date . gather information about customer wants and needs ask for donations . generate leads There are several techniques telemarketers use when speaking with leads or customers. Those techniques include . being confident . listening to customers . being prepared to deal with objections . repeating a customer's name and words . having a strong opening and closing Choose two techniques that you think best contribute to successful telemarketing. Why do you think those techniques are important? Explain your answer in detail.
Ms. Zainab had subscribed for a new internet package from Ooredoo, but she was not happy with the speed. Which one of the following options gives Ms. Zainab the best chance to express her unhappiness ? a. Personal selling b. Provocative selling c. Telemarketing d. Team selling

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