4.1 "The major responsibility for identifying significant marketplace changes falls to the company's marketers". In view of this statement, critically discuss the advantages marketing managers have over other managers in the organisation in observing the outside environment. 4.2 As a marketing manager of a soap manufacturing company, critically discuss the components of a marketing information system of your organisation (a diagram is not necessary).

a) Why is marketing important for a business? b) The relationship between sales, customer service, product development and marketing. c) What the marketing department is actually doing, focusing on research and the 4P? d) The role of marketing in building a brand.

3 Which of the following is not a Leading Indicator? a.Mid-year annual review performance ratings b.Creating a development plan c.Sending staff to a skills training program d.Net Profit after Taxes

Market segmentationa.) Involves looking at the entire marketplace as oneb.) Involves dividing the marketplace into smaller interest groupsc.) Usually decreases total salesd.) Is no longer used by successful marketing strategies

1. Answer the following. • What is idea generation in simple terms? And it's three real life situations where can this be applied. • What is business buyer behavior in simple terms? And it's three real life situations where can this be applied. • What is advertising in simple terms? And it's three real life situations where can this be applied. • What is retailing in simple terms? And it's three real life situations can this be applied.

25. Stage of the digital marketing plan whose structured process seeks to align digital strategies with planning and objectives, in order to define actions to reach the market and achieve positioning: Select one: a.control, measurement and evaluation b.objectives and strategies c.analysis of the situation d.action plan and tactics

Based on Figure Q16, answer Q16(a) - Q16(c). customer CRM Boftware and overlooked. Por contact with shopkeeper who personal The rise of technology has greatly impacted how businesses manage relationships, with customer data. However, being widely used to gather and store difficult to formalize the value of tacit knowledge, or knowledge that is instance, a traditional communicate, should not be customers knows their preferences, buying habits, and has developed a deep maintains understanding of their needs. On the other hand, a company with a CRM manager and expensive software has invested heavily in technology to manage customer relationships, collected vast amounts of data on their customers, and analyzed it using complex algorithms. However, in terms of building long-term relationships with customers, the shopkeeper's tacit knowledge may be more valuable than the company's explicit knowledge. While the company's explicit knowledge may be valuable in identifying broad trends and…

The 10 Marketing concepts . Direction: Connect each concept, in sequential order, beginning from concept 1. Discuss and give an example 1. MARKETERS and PROSPECTS2. NEEDS, WANTS, and DEMANDS3. PRODUCT or OFFERING4. VALUE and SATISFACTION5. EXCHANGE and TRANSACTIONS6. RELATIONSHIPS and NETWORKS7. MARKETING CHANNELS8. SUPPLY CHAIN9. COMPETITION 10. MARKETING ENVIRONMENT

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

_______ Which one of the following is an example of a category killer?a. Kmartb. 7-Elevenc. Home Depotd. Burlington Coat Factorye. Macy’s