Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding)
In order to assist in developing the marketing plan, the report should cover the following sections
1. introduction
2. Business mission statement (Source either from the company or your decision)
3. Marketing environmental analysis
- External environmental analysis
- Macro-environment: PESTLE analysis
- Micro-environment: Porter’s Five Forces
- Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count)
- Optional: BCG Matrix (not included in the word count)
4. Marketing objectives ( develop SMART objectives based on
Based on UK marketing. Please use your own words.
Many thanks
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Step 1: Introduction
VIEW Step 2: Business Mission Statement:
VIEW Step 3: External Environmental Analysis - UK Market:
VIEW Step 4: SWOT and TOWS Analysis for Kellogg's in the UK Market:
VIEW Step 5: BCG Matrix for Kellogg's Morning Boost in the UK Market:
VIEW Step 6: SMART marketing objectives for Kellogg's Morning Boost in the UK market
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