Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Please explain the different marketing management orientations in one paragraph.

Marketing Management Orientations
•Production concept is the idea that consumers will favor products that are available and
highly affordable.
•Product concept is the idea that consumers will favor products that offer the most quality,
performance, and features. An organization should therefore devote its energy to making
continuous product improvements.
•Selling concept is the idea that consumers will not buy enough of the firm's products unless it
undertakes a large scale selling and promotion effort.
•Marketing concept is the idea that achieving organizational goals depends on knowing the
needs and wants of the target markets and delivering the desired satisfactions better than
competitors do.
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Transcribed Image Text:Marketing Management Orientations •Production concept is the idea that consumers will favor products that are available and highly affordable. •Product concept is the idea that consumers will favor products that offer the most quality, performance, and features. An organization should therefore devote its energy to making continuous product improvements. •Selling concept is the idea that consumers will not buy enough of the firm's products unless it undertakes a large scale selling and promotion effort. •Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do.
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