Please explain the different marketing management orientations in one paragraph. Marketing Management Orientations•Production concept is the idea that consumers will favor products that are available andhighly affordable.•Product concept is the idea that consumers will favor products that offer the most quality,performance, and features. An organization should therefore devote its energy to makingcontinuous product improvements.•Selling concept is the idea that consumers will not buy enough of the firm's products unless itundertakes a large scale selling and promotion effort.•Marketing concept is the idea that achieving organizational goals depends on knowing theneeds and wants of the target markets and delivering the desired satisfactions better thancompetitors do.

Marketing management orientation is the different marketing concepts. there are 5 different…

Answered: Please explain the different marketing…

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Please explain the different marketing management orientations in one paragraph

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Please explain the different marketing management orientations in one paragraph.

Marketing Management Orientations
•Production concept is the idea that consumers will favor products that are available and
highly affordable.
•Product concept is the idea that consumers will favor products that offer the most quality,
performance, and features. An organization should therefore devote its energy to making
continuous product improvements.
•Selling concept is the idea that consumers will not buy enough of the firm's products unless it
undertakes a large scale selling and promotion effort.
•Marketing concept is the idea that achieving organizational goals depends on knowing the
needs and wants of the target markets and delivering the desired satisfactions better than
competitors do.

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