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Please explain the different marketing management orientations in one paragraph.
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- marketing plan for home owner Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective7. Successful marketing O focuses solely on selling more products. O continues long after the product is purchased. O includes preproduction through selling the product. O ends once the product is sold to consumers.Which of the following term relates with the ‘Selling Concept’ of marketing orientation? a) Quality of product B) Higher production C) Pressure selling tactics D) Customization
- Q)Marketing strategy alone can make the success of any product the core competencies of business can develop” Is this true? Explain with example. (Subject name: strategic marketing planning) note: i need non plagerised and relevant answer only thanksDirection Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…1. The pattern of growing and declining sales in a product category over time is a. primary stage. b. product life cycle. c. development stage. d. introduction stage. 2. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice. 3. A valid marketing objective meets which of the following criteria? a. All of these b. It must be measurable. c. It must be specific d. It must be time-bound.
- Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?In product life cycle the overall marketing effectiveness becomes the key factor in the stage of_____. a. Introduction & Growth b. Introduction c. Growth & saturation d. None of these.5. What is a marketing strategy? 6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: b. Price: C. Promotion: d. Place:
- Which term refers to the offering at the heart of an organization's marketing program? A) warranty B) brand equity C) quality D) productThis is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…10- Which of the following options is used by the innovation retailers to attract customers? a. Providing more customer service b. Offering low prices and low-customer service c. Opening new branches at convenient locations d. Stocking more expensive merchandise