I just need a response to any of the 4 questions that were answered. Case 4: Lucy's research on the influence of our emotions andfeelings towards our partners on our impulse buying behaviourLucy's research is investigating consumers' attitudes towards Valentine's Day.She is particularly interested in finding out about consumer buying behaviourson special occasions and to what extent emotions and feelings for partnersinfluence impulse buying behaviours. Having looked at the literature andidentified publications on consumer buying decisions, Lucy has set herself aresearch question of: How do emotions and feelings affect impulse buyingbehaviour of consumers? Lucy is interested in understanding the emotions andfeelings behind the commercial interactions. She has made it clear to hersupervisor that she is not interested in how much people spend, how oftenthey shop, and how many times they make purchases, even though sheunderstands that these are also inter-related with the research question.1) What would be the ideal research philosophy to adopt in order toinvestigate the topic? Please explain.14From the sounds of the topic, the best philosophy would be constructivist.This research philosophy deals with the reality, tends to be experiment-based, and the knowledge surrounding this philosophy is that of mentalstructures. This type deals with the emotions. There is not really "data" or"numbers" involved but emotional attachment and impulse purchasing inthis study.2) What would be the ideal research approach to adopt in order to research 2) What would be the ideal research approach to adopt in order to researchthe topic? Please explain.Qualitative research. This focuses on thoughts, feelings, experiences, etc.When it comes to shopping, especially for holidays, sometimes its about theemotional attachment and not so much the pricing (numbers/data).3) What would be the ideal research strategy (/strategies) to adopt in orderto investigate the topic? Please explain.Surveys and focus groups. One-on-one interviews are also helpful, but timeconsuming compared to the other options. Surveys would be ideal becauseyou can reach a lot of different people, easily, and the most time consumingaspect would be coming up with the survey. The downfall is, not everyoneis completely honest so making them anonymous could help with thevalidity. All three of these are great when you need more personalizedinformation.4) Could Lucy consider an experimental research design for her study? Howcould she use experimental research?I believe so. Since Lucy is focused on a certain time/holiday, that isimportant for the cause and effect aspect of her study. Lucy could studyindividuals who are shopping in advance or shopping last minute. This couldhelp Lucy understand where emotions come into play. The subject does notimpact the effectiveness of experimental research. The control of the groupshopping at a regular store that does not have their displays out vs. a storethat suggests items front and center. She could watch how people reactduring holidays when it is directly in the middle of the store ys, haying to

Question

I just need a response to any of the 4 questions that were answered. Case 4: Lucy's research on the influence of our emotions andfeelings towards our partners on our impulse buying behaviourLucy's research is investigating consumers' attitudes towards Valentine's Day.She is particularly interested in finding out about consumer buying behaviourson special occasions and to what extent emotions and feelings for partnersinfluence impulse buying behaviours. Having looked at the literature andidentified publications on consumer buying decisions, Lucy has set herself aresearch question of: How do emotions and feelings affect impulse buyingbehaviour of consumers? Lucy is interested in understanding the emotions andfeelings behind the commercial interactions. She has made it clear to hersupervisor that she is not interested in how much people spend, how oftenthey shop, and how many times they make purchases, even though sheunderstands that these are also inter-related with the research question.1) What would be the ideal research philosophy to adopt in order toinvestigate the topic? Please explain.14From the sounds of the topic, the best philosophy would be constructivist.This research philosophy deals with the reality, tends to be experiment-based, and the knowledge surrounding this philosophy is that of mentalstructures. This type deals with the emotions. There is not really &#34;data&#34; or&#34;numbers&#34; involved but emotional attachment and impulse purchasing inthis study.2) What would be the ideal research approach to adopt in order to research 2) What would be the ideal research approach to adopt in order to researchthe topic? Please explain.Qualitative research. This focuses on thoughts, feelings, experiences, etc.When it comes to shopping, especially for holidays, sometimes its about theemotional attachment and not so much the pricing (numbers/data).3) What would be the ideal research strategy (/strategies) to adopt in orderto investigate the topic? Please explain.Surveys and focus groups. One-on-one interviews are also helpful, but timeconsuming compared to the other options. Surveys would be ideal becauseyou can reach a lot of different people, easily, and the most time consumingaspect would be coming up with the survey. The downfall is, not everyoneis completely honest so making them anonymous could help with thevalidity. All three of these are great when you need more personalizedinformation.4) Could Lucy consider an experimental research design for her study? Howcould she use experimental research?I believe so. Since Lucy is focused on a certain time/holiday, that isimportant for the cause and effect aspect of her study. Lucy could studyindividuals who are shopping in advance or shopping last minute. This couldhelp Lucy understand where emotions come into play. The subject does notimpact the effectiveness of experimental research. The control of the groupshopping at a regular store that does not have their displays out vs. a storethat suggests items front and center. She could watch how people reactduring holidays when it is directly in the middle of the store ys, haying to

Accepted Answer

response to the second questionresearch meaning and ideal approachThe method used by the researcher…