Answered: How would a business approach a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How would a business approach a repositioning project to make their company's brand more relevant to their customers?

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Step 1: Brief understanding

Brand repositioning is a strategic initiative that businesses undertake to realign their brand image and offerings with changing market dynamics and customer preferences. In today's dynamic business landscape, staying relevant to customers is essential for long-term success.

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