Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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At what level does a business measure revenue and profitability? At the product/service level, at the business group level, at the organizational level, or all of the above?
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Step 1: Brief understanding
A business typically measures revenue and profitability at multiple levels, depending on its structure, objectives, and reporting needs. The primary levels at which revenue and profitability are assessed include:
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