At what level does a business measure revenue and profitability? At the product/service level, at the business group level, at the organizational level, or all of the above?
At what level does a business measure revenue and profitability? At the product/service level, at the business group level, at the organizational level, or all of the above?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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At what level does a business measure revenue and profitability? At the product/service level, at the business group level, at the organizational level, or all of the above?
Expert Solution
Step 1: Brief understanding
A business typically measures revenue and profitability at multiple levels, depending on its structure, objectives, and reporting needs. The primary levels at which revenue and profitability are assessed include:
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