18- Climate, density and region are segmentation variables that belong to the ____ factor. a. geometric b. cultural c. geographic d. demographic
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- Describe an industry that might be segmented by geographicconcentration. Then identify some of the types of firms thatmight be involved in that industry. Keep in mind that thesecompanies might be involved in other industries as well.6 Bombay Gifts divides its markets into units of nations, regions, and cities. Bombay uses geographic segmentation. Select one: a. True b. FalseDefine GEOGRAPHIC MARKET CONCENTRATION?
- Give sample situation for each Travel constrains: • Physical disability • Family commitments • Lack of interest in travel • FearsExplain the following 5 demographic segmentation: a). age segmentation b). gender segmentation c). income segmentation d). ethnic background segmentation e). family life cycle segmentationMacro environment DOES NOT include which one of the following a. Political system b. Culture of the society c. Demographic factors d. Marketing intermediaries