Answered: Selecting particular segments of a…

Selecting particular segments of a population of customers to serve is called ________. a. Market targeting. b. All of these options. c. Market segmentation. d. Positioning.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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11.Selecting particular segments of a population of customers to serve is called ________. a. Market targeting. b. All of these options. c. Market segmentation. d. Positioning.

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