Selecting particular segments of a population of customers to serve is called ________. a. Market targeting. b. All of these options. c. Market segmentation. d. Positioning.

Segmentation strategy that uses for example customer loyalty and purchase occasion as the basis of segmenting the market is using strategy. Select one: a. Behavioral segmentation b. Geographic segmentation c. Psychographic segmentation d. Demographic segmentation ge

Addressing the needs of "shopping cart abandoners" and sending "cart reminder emails" are both examples of marketing activities directed toward Select one: a. those customers at the base of Maslow's pyramid. b. resource management c. potential buyers d. customers with abandonment issues e. distribution needs

Many fast-food companies such as KFC is localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods. This is an example of ________. A) geographic segmentation B) product diversification C) branding D) psychographic segmentation E) demographic segmentation

There are five criteria for effective segmentation. Which of the following are these five criteria?   A.Specific, Measurable, Accessible, Differentiable, Timely   B.Substantial, Measurable, Accurate, Relevant, Actionable   C.Specific, Measurable, Accurate, Relevant, Timely   D.Substantial, Measurable, Accessible, Differentiable, Actionable