Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Explain the following 5 demographic segmentation:
a). age segmentation
b). gender segmentation
c). income segmentation
d). ethnic background segmentation
e). family life cycle segmentation
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- The demographics of the United States is constantly evolving. Access the US Demographic Data and choose a state to analyze. How do the various age populations compare to the national average? What sort of health resources should be available for the populations in highest demand?arrow_forwardNot all segmentation schemes are useful. To be useful, market segments must rate favorably on certain key criteria. Explainarrow_forwardClearly identify your primary fan target market for NFL and secondary market segments. Describe the segmentation strategy and bases of segmentation you’re using. To whom do you intend to market your team? Be specific. Break your target market into specific market segments. Include rich information about each target market you’re pursuing. Document your sources.arrow_forward
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