Related questions
Explain the term Geographic segmentation?
Market segmentation is the method of separating the market into different parts. This is to identify potential customers to purchase specific products. Most organizations do not have all the resources to meet the needs of all customers.
Geographic segmentation is a market segmentation strategy that classifies the market on the basis of regions or geography. It can be categorized by parameters such as countries, states, cities, villages, urban or rural, climatic conditions, and population density. This type of segmentation helps to reach customers who live in similar areas and have similar needs. Geography is well defined by boundaries, climate, and topography, making it easier for companies to identify potential customers. Densely populated areas lead to greater marketing potential for a company to offer products or services.
Step by stepSolved in 3 steps
- Market can be segmented at different levels. Briefly describe each and explain the benefit associated with segmenting the market at each of the four levels.arrow_forwardwhy do companies decide to market in different segments and how it might affect (positively and negatively) their overall business strategy.arrow_forwardexamine the impact of niche marketing through micro-segmentation in creating highly specialized products or services.arrow_forward
- lohat are the secondary data sources of starbucks Ln 31, Col 49 100% Windouarrow_forwardHow does cross-cultural marketing strategy contribute to effectively reaching a diverse target audience?arrow_forwardClearly identify your primary fan target market for NFL and secondary market segments. Describe the segmentation strategy and bases of segmentation you’re using. To whom do you intend to market your team? Be specific. Break your target market into specific market segments. Include rich information about each target market you’re pursuing. Document your sources.arrow_forward
- Select one product, service, or activity from eachcategory in Table 5–3 and explain the differencesin consumption for the item across the regionsshownarrow_forwardHow does a secondary index vary from a clustering index in terms of its most distinguishing characteristics?arrow_forwardIn Market Segmentation, markets can be segmented by many ways, discuss some of the ways.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning 
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning