Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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If you combine the insights from the Elaboration Likelihood Model and the Experience-Involvement model of consumer decision-making, then central route processing is likely to be
followed by:
OA. Extended problem-solvers and Limited problem-Solvers
O B. Limited problem-solvers and Variety-seeking consumers
O C. Variety-seeking consumers and Brand loyalists
O D. Brand loyalists and Extended problem-solvers
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Transcribed Image Text:If you combine the insights from the Elaboration Likelihood Model and the Experience-Involvement model of consumer decision-making, then central route processing is likely to be followed by: OA. Extended problem-solvers and Limited problem-Solvers O B. Limited problem-solvers and Variety-seeking consumers O C. Variety-seeking consumers and Brand loyalists O D. Brand loyalists and Extended problem-solvers
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