1. Provide an example for each of the three broad types of brands (Producer, dealer, generic). 2. Discuss below three elements of brand identity. Provide a suitable example of the the three elements chosen. 1. The brand name 2. The logo or symbol 3. Colour
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1. Provide an example for each of the three broad types of brands (Producer, dealer,
generic).
2. Discuss below three elements of brand identity. Provide a suitable example of the the three
elements chosen.
1. The brand name
2. The logo or symbol
3. Colour
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- i. Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?22.Two of the primary roles assumed by brands in a given portfolio are: A. POPs and PODs B. Core and Secondary Brand Associations C. Brand Reinforcements and Brand Revitalizations D. Flankers and Cash Cows1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the market? 3.Suggest possible ways of restoring the brand to its original position.
- 29. Two disadvantages of Brand Extensions: A. Can facilitate the design of brand hierarchies and can facilitate brand architecture activities B. Can initiate brand audits and can also initiate tracking studies C. Can lead to portfolio analysis and can lead to the leveraging of secondary brand associations D. Can confuse/frustrate customers and can fail thereby hurting parent brand image Clear my choiceBrand: Aquaphor Baby Healing Ointment 3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. Please explain briefly. 4. Please explain how does the packaging support its image and price portrayed in its advertising. 5. How does the price of the product compare to the prices of other products in it's category? 5. Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) 6.A brand of soaps offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.
- QUESTION TWO (a) Define the following terms, Brand identity, Brand equity, and Brand management (b) What are the main Brand management objectives. (c) Discuss the Brand management process (d) What are some of the Factors which influence brand managementThe evolution of brands can be tracked with the use of the Greiner’s model. With the aid of a diagram, explain how brands will go through several stages and crises and need to resolve these crises to continue growing.Mentioned one artist and one brand. Please provide as much information about the partnership as possible.
- List the types of Consumer Products?Describe ..Why is packaging considered an integral part of product strategy?A strong packaging and labeling strategy might not seem like an important consideration in branding, however these two go hand-in-hand in developing the product. Which of the following is not one of the considerations in a strong packaging and labeling strategy? O The cost O The benefits O The differentiation O The image
