Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Brand: Aquaphor Baby Healing Ointment
3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. Please explain briefly.
4. Please explain how does the packaging support its image and price portrayed in its advertising.
5. How does the price of the product compare to the prices of other products in it's category?
5. Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.)
6.
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