Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?
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i. Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?
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- Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?QUESTION TWO (a) Define the following terms, Brand identity, Brand equity, and Brand management (b) What are the main Brand management objectives. (c) Discuss the Brand management process (d) What are some of the Factors which influence brand management1. What is important when considering the notion of brand values? Understanding the difference between lengths and ________ A. features B. Quality C. Depth D. Variants E. Service 2. For what is a family brand name used? A. Individual products B. Products aimed at young parents C. All Products D. Products produced by traditional companies that are identified by the founder's family name 3. What is brand equity is: A. Profit remaining after deducting production costs B. Brands which do not harm the environment C. Good value products D. Financial value of a brand based on associated goodwill E. Fair trading 4. Which one of the following is NOT a reason for a company to decide to rebrand a product or service? A. Merger or acquisition B. Market awareness C. Brand familiarity D. Corporate strategy changes E. Legal problems
- 1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the market? 3.Suggest possible ways of restoring the brand to its original position.Brand: Aquaphor Baby Healing Ointment 3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. Please explain briefly. 4. Please explain how does the packaging support its image and price portrayed in its advertising. 5. How does the price of the product compare to the prices of other products in it's category? 5. Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) 6.Which stage of a product life cycle often shows rapid market acceptance and increasing profit? Question 10 options: A) Decline B) Growth C) Maturity D) Introduction
- P&G maintains a large assortment of different products positioned into many different categories. P&G’s total assortment of product brands in all categories would be an example of the firm's:______________. a. business categories. b. product mix. c. brand extensions. d. line extensions.1-An introduction about the product mix of the mobaily company |offers with examples of its products in terms of categories, diversity, size?