1. Ank3000 is a pastry shop that started its operations in Ankara in 2001. It initially had three branches and gained fame for its orange cakes. In 2005, the pastry shop began packaging and selling its orange cakes in supermarkets in major cities through mass production. In 2011, it expanded its product range to include savory crackers, dairy products, and baby food, which were made available in chain supermarkets across Turkey. In 2017, Ank3000 decided to enter different international markets. It began exporting to Azerbaijan and Greece in 2018, Italy, Spain, and the United Kingdom in 2020, and the United States and Asian countries in 2022. The organizational structure of Ank3000 has undergone three changes over time. The first change occurred in 2005, followed by another in 2011, and a third one in 2022. Question: According to the fictional case above, how and why did the organizational structure change over the years? Evaluate this in detail.   2. The Food Security Coalition (FSC) is a nonprofit organization dedicated to addressing food insecurity in a large metropolitan area. The FSC operates by collaborating with various stakeholders, including local government agencies, community-based organizations, and businesses. Its mission is to ensure access to nutritious food for all residents, especially those living in low-income neighborhoods. Over the years, the FSC has become a recognized institution in the community. It has developed formalized structures, established partnerships, and built a reputation for effectively addressing food insecurity. The FSC has also influenced the creation of policies and regulations related to food access, and its initiatives have become ingrained in the community's social fabric. The FSC relies on multiple resources to fulfill its mission. These include financial support from government grants, donations from corporate partners, and in-kind contributions from community members. Additionally, the FSC depends on the expertise and skills of its staff members, volunteers, and partner organizations to implement its programs effectively. Resource dependence theory helps explain how the FSC manages and negotiates its resource needs to sustain its operations. The FSC’s success is built on its collaborative network, which involves partnerships with diverse organizations and individuals

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1. Ank3000 is a pastry shop that started its operations in Ankara in 2001. It initially had
three branches and gained fame for its orange cakes. In 2005, the pastry shop began
packaging and selling its orange cakes in supermarkets in major cities through mass
production. In 2011, it expanded its product range to include savory crackers, dairy
products, and baby food, which were made available in chain supermarkets across
Turkey. In 2017, Ank3000 decided to enter different international markets. It began
exporting to Azerbaijan and Greece in 2018, Italy, Spain, and the United Kingdom in
2020, and the United States and Asian countries in 2022.
The organizational structure of Ank3000 has undergone three changes over time.
The first change occurred in 2005, followed by another in 2011, and a third one in
2022.
Question:
According to the fictional case above, how and why did the organizational structure
change over the years? Evaluate this in detail.

 

2. The Food Security Coalition (FSC) is a nonprofit organization dedicated to
addressing food insecurity in a large metropolitan area. The FSC operates by
collaborating with various stakeholders, including local government agencies,
community-based organizations, and businesses. Its mission is to ensure access to
nutritious food for all residents, especially those living in low-income neighborhoods.
Over the years, the FSC has become a recognized institution in the community. It has
developed formalized structures, established partnerships, and built a reputation for
effectively addressing food insecurity. The FSC has also influenced the creation of
policies and regulations related to food access, and its initiatives have become
ingrained in the community's social fabric.
The FSC relies on multiple resources to fulfill its mission. These include financial
support from government grants, donations from corporate partners, and in-kind
contributions from community members. Additionally, the FSC depends on the
expertise and skills of its staff members, volunteers, and partner organizations to
implement its programs effectively. Resource dependence theory helps explain how
the FSC manages and negotiates its resource needs to sustain its operations.
The FSC’s success is built on its collaborative network, which involves partnerships
with diverse organizations and individuals. The coalition brings together
representatives from local government agencies, food banks, farmers’ markets,
healthcare providers, and community organizations. By fostering relationships and
shared goals, the FSC leverages the expertise and resources of each partner to
create a more comprehensive and efficient response to food insecurity.
The FSC operates within a dynamic environment characterized by various competing
organizations and shifting community needs. Population ecology theory recognizes
that organizations must adapt and evolve to survive in such an environment. The
FSC continuously monitors changes in the community, shifts in government policies,
and emerging needs to adjust its strategies and initiatives. This adaptability enables
the FSC to stay relevant and address the evolving challenges of food security.
Question: Based on the case study of the Food Security Coalition, identify and
discuss the main key design theories (population ecology, institutionalization,
resource dependance, and collaborative network) that can be applied to understand
the organizational aspects of the coalition's operations and impact on addressing food insecurity.

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