Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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The Tiffany brand is associated with quality, luxury, and exclusivity.
Its high-end and pricey products were sold primarily through the retail
stores. Please explain how this may “violate” the
management principle and what strategies Tiffany has adopted to
make it more effective to sell diamond offline.
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