Service providers all over the world are realizing more and more that the only feasible and sustainable method to stay in business is to build and maintain long-term relationships with clients. Recent polls of some financial services providers showed that while some relationship development techniques serve as restrictions and give customers no other option, others that give them the freedom to stay in the relationship on their own terms are more viable and long-lasting. Analyze four ways Using illustrative examples critically assess four (4) such strategies that do not constrain customers and allow them to purposely remain in relationships with their most preferred service organizations.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Service providers all over the world are realizing more and more that the only feasible and sustainable method to stay in business is to build and maintain long-term relationships with clients. Recent polls of some financial services providers showed that while some relationship development techniques serve as restrictions and give customers no other option, others that give them the freedom to stay in the relationship on their own terms are more viable and long-lasting. Analyze four ways Using illustrative examples critically assess four (4) such strategies that do not constrain customers and allow them to purposely remain in relationships with their most preferred service organizations. 

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