Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The Information Systems Strategy Triangle Suppose manager in an organization decided to hand out tablets (iPad) to all salespeople without making any other formal changes in organizational strategy or business strategy.

What might be the outcome? What unintended consequences might occur? And suggest this manager the proper changes that should be take place in the organizational strategy and business strategy.

You can apply this scenario on an organization from real-word or from your imagination.

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