Question #3 (ADJUSTED) Select a personal good waiting experience and a personal bad waiting experience and contrast the two situations with respect to the service environment and other people waiting. Did the process hinder or help the impact of the wait? What were some of the Physical Environment characteristics that hindered or helped the experience?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Question #3 (ADJUSTED)

Select a personal good waiting experience and a personal bad waiting experience and contrast the two situations with respect to the service environment and other people waiting. Did the process hinder or help the impact of the wait? What were some of the Physical Environment characteristics that hindered or helped the experience?

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