Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What are the four characteristics of effective codes of ethics? Is anyone characteristic critical for the effectiveness of the code?
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- According to The Importance of Developing an Effective Ethics Program What are the fundamental differences between an ethics program and compliance program?arrow_forwardWhat are the differences between morals and ethics, and how can each be best explained and defined to others?arrow_forwardWhat should organizations do to manage ethics?arrow_forward
- i) What is the best source for ethical business practices: The individual employee, or the business organization itself? ii) To what extent should individual employees be allowed to lend input in the creation of a code of ethics for a business organization? iii) In the event that an individual employee's ethical standards differ from his/her employer's code of ethics, what can/should be done to resolve those differences?arrow_forwardWhy is it important to business people study business ethics?arrow_forwardDo ethics courses make people more ethical?arrow_forward
- What are the four elements of an ethics program?arrow_forwardIdentify two concepts in business ethics. Explain each concept briefly, then give an example of how the concept may be of significance in the context of business practice.arrow_forwardWhy are Codes of Ethics and Conduct important? What purposes do they fulfill?arrow_forward
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