1) in your own words, how was the new AirPods in 2022 launch communicated? 2) in your own words, how should AirPods further support the product after its first year?

Is Pinterest's main rival really Google? For what purpose does Pinterest develop new mobile applications and features?

Company Case Bose: Better Products through Research In a recent survey by brand strategy firm Lippincott, the most trusted brand in consumer electronics was not Apple. Nor was it Samsung, Sony, or Microsoft. It was Bose, the still relatively small, privately held corporation that has been making innovative audio devices for more than 50 years. Despite putting more than 30 million new sets of headphones alone on or in customers’ ears last year, Bose rang up only about $4 billion in revenues versus Apple’s $234 billion. But when it comes to the passion customers feel for their brands, the Massachusetts-based technology company outshines even Apple. Bose forges that deep consumer connection based on the brand’s design simplicity and brilliant functionality. Bose adheres religiously to a set of values that have guided the company since its origins. Most companies today focus heavily on building revenues, profits, and stock prices. They try to outdo competitors by differentiating product…

Recall “MiniCase 5: Business Model Innovation: How Dollar Shave Club Disrupted Gillette.” The Dollar Shave Club disrupted the market with its model. Think of a product that you currently use that is a market disruptor. Why do you consider it a disruptor?

What challenges does Samsung face with such a diverse product portfolio? What benefits?

While focused upon the luxury good marketplace, LVMH did not focus only on one product, but on a great number of products and services. In executing such perspectives did LVMH have a diversification strategy that was too broad in scope and/or potentially cumbersome?

what and who  is the brand  tesla?

Gateway has just introduced a new notebook PC. As the manager responsible for this product, how would you assess its success? Why do you believe these issues are important?

Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose.  In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

What three macro-environmental forces could effect the launch on Apples iShirt campaign and how Apple can combat it?